Shoot Down The Apples
Dec 21 2019 – Jun 21 2020
Hi, here are numbers of my first ever game I made. Until november 2019 I know nothing about programming. I made game in Unity in 30 days and put it on Google Play and Microsoft Store. Then all the time I worked on improving the game, inventing new modes and improving fluidity - I had a lot of problems with it on Android at first. In March I stopped working on the game - I corrected a bug from time to time, but I didn't know how to promote the game, and I can't afford to spend money on advertising. I received several opinions, of which almost all positive. It surprised me a bit - the game is simple and created by an amateur. The genre is not revealing, one mode I think is quite innovative. But I had a problem with the proper implementation of the idea, the numbers were so-so, I got less and less feedback and decided not to develop the idea further. My only marketing activities are running twitter and youtube cannel (with poor results) and posting on several forums. I didn't know how to do a promotion so as not to be pushy and collect feedback. In the microsoft version I regularly put the game on promotion - it gave trial downloads, but I received almost no feedback.
Here are some numbers and screens:
- 100+ downloads
Samsung Galaxy Store (since March 2020):
- 326 downloads of free version – I have a moment (7 days) when my game was promoted by Samsung (I don’t know why)
After some perturbation with rejecting my game (game freezes on Samsung S10), I change game – I delete ads and add some features. I received seller status, so I issued the new version as paid. Results:
- 1 paid version for 0.77 $ (on sale)
Samsung promote my game for a week - I don't know why
Most downloads from promotion was from India
All ads version gave my exactly 1.27 $ revenue from 2k request and 983 impressions:
Microsoft Store: https://preview.redd.it/zkniyvhtgg651.png?width=1573&format=png&auto=webp&s=9104496807b80963a070771c1f069706be9f43f1
I also made it free on the end of February to promote:
Oddly enough, the pc version made the biggest amount, even though the game itself was mainly made for mobile phones.
I also put game in some services like Aptoide, etc. and that gave my ~ 50 downloads.
Generally, every day 1-3 new people download the game and play an average of 10 minutes, after which they usually remove it. Lltogether about 1,000 people played the game, not counting the poorer version for the congregate.
Total income: 9,23 $ (actually 0, because you can't withdraw it)
Microsoft Store: 7,19 $
Unity ads: 1,24 $
Samsung paid version: 0,77 $
I am neither disappointed nor pleased. I've seen better games that have worse statistics, and poor games that have tens of thousands of downloads. I learn A LOT with working of this tittle.